Narrative Change
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At LCHC, we translate and disseminate accessible, credible, and actionable content surrounding emerging local and state policy and programmatic updates related to Latinx health equity issues to ensure our communities are informed of relevant policy and systems changes impacting their health and wellbeing. We do this through an array of targeted culturally and linguistically tailored strategic communications campaigns and programs disseminated across our media platforms and in partnership with our statewide and regional networks.
Press & Media Partnerships

LCHC In The News
LCHC’s Voces Blog
Current Social Media Campaigns
Medi-Cal #SalvaVidas (Medi-Cal Saves Lives): Information and Resource Campaign
LCHC is committed to ensuring our communities have equitable, culturally, and linguistically accessible information and resources regarding the Medi-Cal application and renewal for every Californian – regardless of race or immigration status.
This year, we’re excited to launch the Medi-Cal #SalvaVidas campaign to inform, empower, and mobilize California’s Latine communities around the importance of Medi-Cal, the state’s Medicaid program, and efforts to safeguard it.
Below you can find helpful information on how you, your family, and your community can sign up for life-saving care. Find out if you qualify, learn about the application process, and discover where to receive help.
Past Social Media Campaigns
Latinx Digital Equity Campaign:
#DigitalEquity4All
All Californians deserve equitable access to the broadband services, digital hardware and digital literacy tools they need to live a full and healthy life.
LCHC is committed to spreading awareness around issues that impact the health and quality of life of all Latinxs in California. Since the COVID-19 pandemic, tele-health has come forth as a pillar of how low-income, BIPOC Californians can access and prefer to receive healthcare. This became even more evident during our our 2022 ‘Nuestras Voces, Nuestro Salud’ Listening Tour where we found that digital equity concerns are pronounced in 3 of our priority regions – San Diego, Inland Empire, and the Central Coast.
This campaign explores one major question: How is Digital Equity Health Equity? Through our partnership with the California Community Foundation – we’re taking a closer look at research data and community feedback to explore how investments and policy change in broadband services, digital hardware and digital literacy tools are needed for communities to live a full and healthy life.
Get Out The Vote (GOTV) Campaign:
#NuestroVotoNuestroPoder
In the Fall of 2020, LCHC and iNation Media launched the ¡Nuestro Voto, Nuestro Poder! campaign to Get Out the Vote (GOTV) among the Latinx community for the 2020 November General Election. The campaign consisted of research-based and non-partisan static images and videos that represent the diversity, beauty, and POWER of the Latinx and immigrant community in California. We partnered with 10 of the leading Latinx civic and immigrant rights organizations to reach our communities where they are and amplify our power through collective action.
COVID-19 Vaccine Campaign:
#PasaLaVoz
LCHC is partnering with the California Department of Social Services & the California Community Foundation on our “Pasa la Voz: COVID:19” campaign! Since February, we have been sharing information, facts, and resources about the COVID-19 Vaccine.
Our campaign’s purpose is to inform Latinxs about COVID-19 vaccine safety and resources to #StopThePandemic. We will continue sharing updates through the Fall with help from our partners at the state and local level. We will also be holding a series of informational “platicas” hosted by our network of Health Ambassadors in the Los Angeles, Orange and Ventura counties.
To keep up to date on vaccine updates, and for information on how to register for our platicas follow us on Facebook, Instagram, and Twitter.
COVID-19 Vaccine Campaign:
#AndaléQueEsperas
The COVID-19 pandemic has disproportionately and adversely affected low-income, Californians of color—specifically Latinos, African Americans and Pacific Islanders, and immigrants throughout the state. This daunting public health crisis has tragically affected millions of families, children, and older members of our community. This is why the Latino Coalition for a Healthy California is proud to partner with AltaMed Health Services to launch ¡Ándale! ¿Qué esperas?: a statewide, multi-generational COVID-19 vaccine campaign reaching 4.45 million Latinos through public education, and reaching 2.25 million Latinos through direct community outreach efforts in California. In partnership with San Ysidro Health in San Diego County, Clinica de la Raza in Oakland, Latino Health Access in Orange County, Golden Valley Health Centers in the Central Valley, the My Community, My Health Coalition in Los Angeles County, LCHC and AltaMed Health Services are launching this important joint effort to get vaccines in the arms of the most vulnerable Californians.
Learn more about the Andalé, Que Esperas Campaign here – and learn more about COVID-19 vaccines and how to access them.
COVID-19 Educational Campaign: #LatinxCOVIDFacts
In 2020, during the height of the COVID-19 pandemic we saw a disproportionate number of cases among Latinxs in California.
This campaign aimed to inform our stakeholders as to why COVID-19 cases and deaths were higher in Latinx communities and issues (social determinants of health) that intersect with the spread of COVID-19 among Latinxs.
This campaign consisted for 6 weeks of daily content including original graphics, data & analysis, articles, and resources relating to COVID-19 in both English in Spanish across Facebook, Twitter, and Instagram.
Digital Advocacy Campaigns – Get Involved!
Health4All Older Adults Medi-Cal Expansion – Social Media Toolkit
In 2021, Health4All Older Adults removed immigration status as a barrier to full scope Medi-Cal eligibility for Californians ages 50 and over. This means that most income-eligible adults ages 50 and older, will be able to apply for comprehensive Medi-Cal coverage, regardless of immigration status starting on May 1st, 2022.
We’re excited to share our LCHC Health4All Older Adults Expansion Toolkit for partners and community members to help spread the news and provide resources for applicants who may qualify. We’re providing a bilingual toolkit (English/Spanish) including:
- Factsheets in both and : Information on who may qualify, the ways you can apply, and where you can receive help with your application.
- Social Media Toolkit in and : Containing social media images and suggested captions for Facebook/Instagram/Twitter.