‘The billboard campaign coincides with the recent re-introduction of a California bill that seeks to collect disaggregated Latin American Indigenous health data. Gov. Gavin Newsom vetoed a similar bill last year.
“Currently, there is no option to recognize this demographic that is often lumped with … Latino data, but who do not identify as Latino ,” said Mar Velez, policy director with the Latino Coalition for a Healthy California, which backs the proposal.