LOS ANGELES, April 29, 2022 /PRNewswire/ — The ¡Ándale! ¿Qué Esperas? campaign by AltaMed Health Services partnered with Grupo Chespirito to launch a series of PSA’s featuring the iconic characters of El Chavo for parents who continue to be vaccine hesitant and have not yet vaccinated their children.
El Día Del Niño is an important holiday in México and Latin America and is now celebrated in many Latino communities throughout California in commemoration of international children’s rights. In honor of this celebration, the ¡Ándale! ¿Qué Esperas? is amplifying its vaccination campaign message to promote the benefits of the Covid-19 vaccine and help protect Latino children and families who, according to numerous studies, have been hit the hardest by the pandemic, seeing the highest number of deaths and infections in the state.
